The 12-Week
Transformation
Twelve weeks, a coach who answers, a stack built around your numbers and weekly accountability. Finish in the top three and win up to ₹50,000. Supplements are the easy part — this is the rest of it.
1-on-1 coaching
A real person, not a PDF
Stack included
Built around your calculator numbers
Weekly check-ins
Photos, weight, adjustments
₹50,000 prize pool
Top three transformations
How It Works
Onboarding call
A 30-minute call to set your goal, take your baseline numbers and photos, and map your schedule honestly.
Your plan is built
Calories, macros, a training split that fits your week, and a supplement stack sized to the gap your diet leaves.
12 weeks of work
Weekly check-ins with photos and weight. Your coach adjusts intake and volume based on what your body actually does.
Final assessment
Closing measurements and photos. Entries are judged on change, not on who started lean.
Monthly Coaching
Personalised plan,
month to month
Pick your goal and get a plan built around your body, your schedule and what you actually eat — not a generic template. Renewed and re-adjusted every month.
-
Personalised exercise planDelivered as a PDF, built to your training days and equipment
-
Custom diet planDelivered as a PDF, built around Indian food and your calorie target
-
Monthly re-adjustmentPlans are revised each month against your actual progress
Message us on WhatsApp to begin. No supplements bundled — you buy only what you need, if anything.
Pick Your Level
Self-Guided
The plan and the stack, without the coaching. For people who already know how to train and just need the structure.
- Personalised calorie and macro plan
- 12-week training template
- Indian meal plan with veg and non-veg options
- 10% off all supplement orders during the program
- Private community group access
- Eligible for the prize pool
Coached
Everything in Self-Guided, plus a coach who reviews your week and adjusts the plan. This is the one that works for most people.
- Everything in Self-Guided
- 30-minute onboarding call
- Weekly check-in and plan adjustment
- WhatsApp access to your coach, Mon–Sat
- Form checks on video
- 15% off all supplement orders
Elite
Twice-weekly contact, full stack supplied and a nutritionist review. For competitors and people on a deadline.
- Everything in Coached
- Twice-weekly check-ins
- Monthly video call with your coach
- Registered nutritionist review of your plan
- Professional before-and-after shoot
- 20% off all supplement orders
What A Transformation Looks Like
Karan, 27 · Delhi
"I had been going to the gym for two years with nothing to show. The problem was never training — it was that I was eating about 1,200 calories under what I thought."
Meera, 31 · Bengaluru
"Vegetarian and convinced I could not hit protein targets without eating paneer three times a day. My coach restructured it around dals, soya and one shake."
Aditya, 22 · Patna
"Classic hard gainer, stuck at 56 kg for three years. Turned out I was eating two real meals a day and calling it four. The gainer shake did most of the work."
These images are AI-generated illustrations, not real clients. They show the kind of change a 12-week program can produce and will be replaced with real, consented client photos before launch. Outcomes are individual and depend on adherence, starting point and training history.
₹50,000 In Prizes
₹25,000
Cash prize, a full year of supplements at distributor pricing, and a feature across our channels.
₹15,000
Cash prize plus six months of supplements at distributor pricing.
₹10,000
Cash prize plus three months of supplements at distributor pricing.
Judged on measured change from baseline — weight, body composition, strength and adherence — not on who looks best at the finish. Completing all twelve weekly check-ins is required to qualify.
Before You
Commit
Talk to a coach before enrolling — we would rather turn you away than take money for something that will not fit your life right now.
Speak to a coachDo I have to buy supplements to join?
No. The plan is built food-first, and if your diet covers your targets your coach will tell you so. Supplements are recommended only where there is a measurable gap — and never bundled into the plan fee.
I am vegetarian. Will this work?
Yes, and we run plenty of vegetarian and vegan clients. Protein takes more planning without meat, but dals, soya, paneer, curd and one shake a day get most people comfortably to 1.6 g/kg.
What if I miss a week?
Life happens — travel, illness, work. Tell your coach and the plan adapts. You can pause the program once for up to two weeks. To qualify for the prize pool you still need all twelve check-ins completed.
Is there a refund?
Full refund within 7 days of enrolment if you have not yet had your onboarding call. After the plan is built and delivered, the program fee is non-refundable — though you can transfer your place to the next intake once.
Do I need a gym?
A gym gives the best results, but we can program around adjustable dumbbells and a bench at home. Tell us what equipment you have on the form and the plan is built to it.
Who are the coaches?
Certified trainers with at least five years of client experience, supported by a registered nutritionist who reviews every Elite plan and audits a sample of the others.