It Started With
One Fake Tub
In 2017 the Indian supplement market had a problem that nobody wanted to talk about: counterfeits. Tubs that looked right, sealed right and tasted close enough — but did nothing. People were paying four thousand rupees for flour and flavouring, training hard, and blaming themselves when nothing happened.
Fitlexa started to fix exactly that in our corner of the market. We built relationships with brands and authorised channels first, and the storefront second. Every tub we have ever sold has come through a chain we can trace.
Eight years on we supply gyms, retailers and thousands of individual customers across India. The principle has not changed — we don't just sell supplements, we build relationships.
